Extending Organizational Messaging into Grant Appeals
November 07, 2017
Organizational messaging that effectively articulates an organization's purpose, and unique benefits, is not only an essential component of communications planning, it can significantly strengthen appeals for grant funding. …
Capitalizing on Short-Lived Emotions: Part 2
January 21, 2017
Emotion, as we know, is a neural impulse that moves us to action, but, as the word impulse implies, emotions can be short-lived. …
Capitalizing on Short-Lived Emotions: Part 1
January 06, 2017
n today’s world of shorter attention spans, we have a limited time to connect with audiences, engage their emotions, and motivate them to act before the bubble of opportunity bursts. …
