Getting Lost in the Logistics of What You Do
February 21, 2019
Organizations of all sizes pass through what I’ve identified as five challenging Milestones of Messaging. One of the most common occurs when the details of what a company does overwhelms its ability to clearly tell its story. We refer to this milestone …
Proclaiming Relevance
February 15, 2019
How successful is messaging proclaiming your relevance? In this “Minute with Messaging” Kelli Newman, APR reviews challenges and strategies for conveying the significance of your organization’s products and services. …
