Words In Action Part 2-Creating a Brand Experience
November 17, 2020
Translating messages into actual customer experience is a valuable strategy for distinguishing your organization from its competition, forming lasting impressions and building brand loyalty. …
Words In Action Part 1-Are People Experiencing Who You Say You Are?
November 03, 2020
When messages used to describe your organization’s unique purpose, values, and culture don’t line up with what customers actually experience, you risk a betrayal of trust that can directly impact your bottom line. The key is an Experienced Messaging™ assessment. …
