In today’s world of shorter attention spans, we have a limited time to connect with audiences, engage their emotions, and motivate them to act before the bubble of opportunity bursts. Emotions, after all, are short-term experiences.
This episode of a “Minute with Messaging” highlights the importance of broadcasting your message using online video and motivating audiences through a carefully constructed story with genuine emotion.
Time is an important consideration of messaging. In today’s world of shorter attention spans, we have a limited time to connect with audiences, engage their emotions, and motivate them to act before the bubble of opportunity bursts. Emotions, after all, are short-term experiences.
Online video not only accommodates viewer time limitations by making your message available on demand, it allows viewers to experience the emotion of your message through story.
I’m often asked how long an online video should run. The unique answer for each situation lies in a combination of elements that include the time necessary for viewers to:
- connect with genuine, rather than manufactured emotion, and
- form an attachment to your organization through a carefully constructed story.
(Keep in mind that who delivers your organization’s message is as important as what is said and the time it takes to say it.)
Once an impactful online video story is crafted, today’s technology can be used to capitalize on the emotional connection you’ve achieved. MyCall2Action is an online fundraising strategy we’ve developed that immediately connects viewers to our clients’ donation page at the conclusion of a video, and at the height of desire we’ve created to support the organization.
In Part 2 of Capitalizing on Short-Lived Emotions, I’ll explain how online technology can translate a compelling message into income.
I’m Kelli Newman and this has been a “Minute with Messaging. Visit the Articles page of our website for past issues of a “Minute with Messaging.” And for information on how your organization can benefit from Newman & Newman strategies, call me directly at 281-589-0750.
