Messaging
Words have power.
Motivating target audiences to act begins with messaging that captures the unique essence of your organization; its purpose, values and culture. Our tailored approach studies who you are, what you do and why it matters to clearly distinguish you from your competition, and inspire donors or investors to fund the difference you are making.
Newman & Newman’s messaging services include:
- Organizational messaging that articulates your organization’s solutions, impact, and value
- Audience-specific messaging that addresses the unique priorities, concerns and needs of everyone (external and internal)
- Marketing communication messages that promote the benefits of your organization’s products and/or services
- Training of key leadership, including executive staff and board directors, on formulated messaging to ensure continuity