This is the second of a two-part Minute with Messaging™ podcast that highlights how teaming emotion with technology can translate a compelling message into income.
In Part 1 of Action is in the Timing, we talked about using online video to motivate audiences through a carefully constructed story with genuine emotion. “Genuine” because anything that appears manufactured or exploiting will backfire. And if the concept of emotions in messaging doesn’t seem relate-able to what your company does, just remember that pride, gratitude, and joy are all action-inspiring reactions.
Emotion, as we know, is a neural impulse that moves us to action, but, as the word impulse implies, emotions can be short-lived. Giving viewers the opportunity to immediately act on the impact of your company’s message is how online video becomes a valuable income tool.
MyCall2Action is an online strategy we developed to connect viewers to a client’s call-to-action page as soon as a video ends and at the height of desire we’ve created to request a service, make a purchase, register for an event, schedule an appointment or even make a donation!
To maximize results, we recommend:
- Dedicating plenty of real estate to the launch window of your video so that visitors are immediately attracted to your story
- Keep any data-collection questions on your call-to-action page to a minimum. You don’t want the bubble of motivated action to pop before viewers of your MyCall2Action video have made a commitment
I’m Kelli Newman and this has been a Minute with Messaging. For past episodes of a Minute with Messaging, and to learn how your organization can benefit from Newman & Newman strategies, including MyCall2Action, visit our website at NEWMANandNEWMANinc.com.
