Category: Articles

Newman & Newman spent two months interviewing key influencers, investors, customers, accelerators and entrepreneurs, asking what communication challenges they see getting in the way of success for companies in the Innovation Ecosystem. …

While it is challenging to communicate your organization’s purpose in the midst of a pandemic, especially if unrelated to the crises at hand, there will come a time when we return to a version of business as usual. …

As we quickly assume a new version of normal (with anticipation for more changes every day) it’s especially important to make good on the messages your organization has used to say who it is. …

Relevance, the persistent scrutiny of an organization’s significance, is a never-ending challenge. …

When we say our brand of communication strategies work best for purpose-driven companies, what does that mean? …

Messaging is a term used regularly today, but what exactly does it mean and how is it critical to the success of your organization? …

Organizations of all sizes pass through what I’ve identified as five challenging Milestones of Messaging. One of the most common occurs when the details of what a company does overwhelms its ability to clearly tell its story.  We refer to this milestone …

Discover how the four steps of Essence Messaging? successfully articulate a nonprofit’s unique value to attract supporters and increase donations. Originally appeared in the Advancing Philanthropy Fall 2014 issue. …

Online video is a powerful tool for motivating action through its sensory advantage of audiences seeing, hearing, even interacting with an organization’s messages. …