Are Client Experiences Matching Your Message? Part 1
Impactful organizational messaging is more than compelling text on your website. …
Extending Organizational Messaging into Grant Appeals
Organizational messaging that effectively articulates an organization's purpose, and unique benefits, is not only an essential component of communications planning, it can significantly strengthen appeals for grant funding. …
Capitalizing on Short-Lived Emotions: Part 2
Emotion, as we know, is a neural impulse that moves us to action, but, as the word impulse implies, emotions can be short-lived. …
Capitalizing on Short-Lived Emotions: Part 1
n today’s world of shorter attention spans, we have a limited time to connect with audiences, engage their emotions, and motivate them to act before the bubble of opportunity bursts. …
Influencing Behaviors and Motivating Action
This episode of a “Minute with Messaging” demonstrates the effect impact-driven messages have on influencing behaviors and motivating action. …
Experiencing Messages in Person
Messaging strategies that capture the “essence” of your organization are essential to engaging audiences. …
Your Unique Experience
This episode of “Minute with Messaging” highlights the importance of conveying the unique experience your organization delivers. …
The Power of Genuine Emotion
This episode of a “Minute with Messaging” stresses the importance of identifying the genuine emotion in your organization’s story. …
Defining the Essence of Your Organization
The essence of your organization is what makes it unique. Messaging that captures that essence is vital to motivating audiences to buy your services, champion your cause, volunteer time, or make a donation. …
