Digital Marketing Strategies

Package 1: You Too Can YouTube

$ 6,500

Viewing of online video continues to rise 100 percent every year, with YouTube the number one format promoted in digital algorithms. Developing video platform content not only increases an organization’s opportunity for brand visibility, it gains momentum when shared by other social media platforms.

  • Production of one :30-:60 second moving graphics video that combines animated text content with stock images and/or client-supplied visual elements
  • Development of insights that distinguish organization or specific service to be featured in video
  • Script development and graphic conceptualization to be used in conveying organization’s value
  • Voice-over narration (English only, other languages available at additional cost)
  • One licensed, royalty-free music cut
  • Approval edit for client review and delivery of master file in MP4 format
  • Consultation on establishment of organization’s video platform (if not already created)

Package 2: Website Assessment

$ 2,975

When well crafted, an organization’s website is more than simply a source of information. It establishes credibility, invites exploration, delivers added value and gains trust. It is where social media drives visitors and often serves as the first experience potential clients have with your company. Given the needs, changes in direction or renewed significance of your services that the pandemic has generated, it may be time for an update.

Note: Composition of new website text or production of visuals/video content are available under a separate contract.

  • Review of site’s narrative text, graphics content and assessment of user experience
  • Summary of findings, including challenges, identification of opportunities to be more engaging and recommendations for enhanced impact

Package 3: Greater Social Media Engagement

$ 3,850

Social media has the greatest impact when content connects with what audiences need rather than what an organization wants to say about itself. A clear, purposeful role for social media in an organization’s marketing strategies is needed for achieving increased visibility, connecting with key audiences, and optimizing return on investment in time and resources.

Note: Though available for contracting, this package does not include composition of original social media content or account management.

  • Evaluation of previous posts on each of organization’s existing platforms
  • Recommendations for diversified subject matter and posting tactics (video, text, images, etc.) to elevate impact of digital presence
  • Development of a strategic, proactive social media calendar