Funder Appeals - Newman & Newman, Inc

Funder Appeals

Package 1: Multi-Media Donor Appeal Package

$ 7,825

The pandemic, and its effect on the marketplace, has made fundraising for nonprofits particularly challenging. Beyond connecting a nonprofit’s purpose and value with key audiences, it must now also clearly communicate how leadership is meeting today’s unique challenges. For some organizations, it’s a story of how existing services have achieved a new level of relevance. For others, it’s highlighting innovative changes made to be relevant.

Formulation of central donor request messages, and composition of appeal letter for client distribution to its direct mail database.

Conceptualization and design of appeal campaign’s name and graphic identity.

Production of 2- minute, HD-quality video message from organization’s Executive Director (or client-identified alternative) to be posted on social media platforms and in the most strategically visible real estate of nonprofit’s website.

Conceptualization and production of three Facebook ads that complement anchoring messages of appeal letter, including:

Composition of text

Acquisition of appropriate images (one per ad) with addition of initiative’s graphic identity

Formulation of target Facebook audience demographics in advance of purchased two-week schedule for each ad with adjustments to optimize exposure.

Note: While purchase recommendations will be provided, client is responsible for placement costs of ads. A minimum of $200 for a two-week run of each ad on Facebook is recommended.