A significant, yet often overlooked piece of the branding puzzle is how people experience your company’s purpose and who you say you are. Experienced Messaging® is our proprietary process that increases customer satisfaction, strengthens company culture, and prevents employee turnover while translating your organization’s unique voice into action.
Our Process
As communication strategists, our process begins with formulating tailored messaging to convey the purpose and values that uniquely define your organization.
Next, to ensure that who messaging says you are authentically aligns with what is experienced, we use a variety of methods for assessing your organization’s communication vulnerabilities while identifying opportunities for creating experiences that put words into action.
Actionable Strategies
Recommendations for eliminating inconsistencies and strengthening trust are formulated from analysis of our empirical and qualitative findings. To heighten impact, Newman & Newman strategies engage genuine emotion for connecting an organization’s messaging with its brand experience.
The results are increased customer and employee satisfaction, greater brand loyalty, and a competitive advantage.
Full-Service Capabilities
- Production of communication tools needed for implementing recommendations.
- Formulation of custom workshop curriculum and fulfillment of staff training to strengthen the success of strategies to be executed. From full-day, interactive workshops that elevate communication skills and inspire staff confidence, to instruction on usage of a single communications tool, employee and leadership training is a significant benefit of Experienced Messaging®.
